122 Public relations Success Criteria

What is involved in Public relations

Find out what the related areas are that Public relations connects with, associates with, correlates with or affects, and which require thought, deliberation, analysis, review and discussion. This unique checklist stands out in a sense that it is not per-se designed to give answers, but to engage the reader and lay out a Public relations thinking-frame.

How far is your company on its Public relations journey?

Take this short survey to gauge your organization’s progress toward Public relations leadership. Learn your strongest and weakest areas, and what you can do now to create a strategy that delivers results.

To address the criteria in this checklist for your organization, extensive selected resources are provided for sources of further research and information.

Start the Checklist

Below you will find a quick checklist designed to help you think about which Public relations related domains to cover and 122 essential critical questions to check off in that domain.

The following domains are covered:

Public relations, Risk communication, Sociology of culture, Nonverbal communication, Models of communication, Intercultural communication, Alternative media, Glittering generality, Heritage interpretation, Pensée unique, Media intelligence, Culture jamming, Youth activism, Nonprofit organizations, American Dream, Public diplomacy, Computer-mediated communication, Social engineering, Media scrum, Media studies, Charm offensive, Mobile marketing, Political communication, Film censorship, Noam Chomsky, Press conferences, Bandwagon effect, General public, Code word, Jürgen Habermas, Market research, Social science, Digital rhetoric, D. Lawrence Kincaid, Product demonstration, Guerrilla communication, Crisis management, Sex in advertising, Cold calling, National Diet Library, Media activism, Litigation public relations, Corporate identity:

Public relations Critical Criteria:

Understand Public relations results and customize techniques for implementing Public relations controls.

– Consider your own Public relations project. what types of organizational problems do you think might be causing or affecting your problem, based on the work done so far?

– If the single biggest influence in shaping consumers attitudes is community organizations, what are they and how can public relations help?

– What are your public relations problems and opportunities based on the product/program and consumer lifecycles?

– Does Public relations systematically track and analyze outcomes for accountability and quality improvement?

– What are the problems, opportunities and anticipated issues that public relations can address?

– What do public relations professionals need to do to become excellent leaders?

– Is Supporting Public relations documentation required?

Risk communication Critical Criteria:

Merge Risk communication tactics and catalog Risk communication activities.

– Think about the functions involved in your Public relations project. what processes flow from these functions?

– What are the short and long-term Public relations goals?

– Risk Communication what to Communicate?

– What is our Public relations Strategy?

Sociology of culture Critical Criteria:

Start Sociology of culture results and assess and formulate effective operational and Sociology of culture strategies.

– Are there any easy-to-implement alternatives to Public relations? Sometimes other solutions are available that do not require the cost implications of a full-blown project?

– How can the value of Public relations be defined?

– How do we keep improving Public relations?

Nonverbal communication Critical Criteria:

Air ideas re Nonverbal communication adoptions and cater for concise Nonverbal communication education.

– Do those selected for the Public relations team have a good general understanding of what Public relations is all about?

– Does Public relations analysis isolate the fundamental causes of problems?

– Do we have past Public relations Successes?

Models of communication Critical Criteria:

Contribute to Models of communication tasks and gather Models of communication models .

– How will we insure seamless interoperability of Public relations moving forward?

– How to deal with Public relations Changes?

Intercultural communication Critical Criteria:

Collaborate on Intercultural communication tasks and know what your objective is.

– At what point will vulnerability assessments be performed once Public relations is put into production (e.g., ongoing Risk Management after implementation)?

– Who is the main stakeholder, with ultimate responsibility for driving Public relations forward?

– How do we Improve Public relations service perception, and satisfaction?

Alternative media Critical Criteria:

Think about Alternative media decisions and report on the economics of relationships managing Alternative media and constraints.

– Marketing budgets are tighter, consumers are more skeptical, and social media has changed forever the way we talk about Public relations. How do we gain traction?

– What are the success criteria that will indicate that Public relations objectives have been met and the benefits delivered?

– Is the scope of Public relations defined?

Glittering generality Critical Criteria:

Be responsible for Glittering generality outcomes and differentiate in coordinating Glittering generality.

– What other organizational variables, such as reward systems or communication systems, affect the performance of this Public relations process?

– What are your most important goals for the strategic Public relations objectives?

– Have all basic functions of Public relations been defined?

Heritage interpretation Critical Criteria:

Dissect Heritage interpretation failures and gather practices for scaling Heritage interpretation.

– Which customers cant participate in our Public relations domain because they lack skills, wealth, or convenient access to existing solutions?

– Is there any existing Public relations governance structure?

– What are current Public relations Paradigms?

Pensée unique Critical Criteria:

Bootstrap Pensée unique tasks and diversify by understanding risks and leveraging Pensée unique.

– Can we add value to the current Public relations decision-making process (largely qualitative) by incorporating uncertainty modeling (more quantitative)?

– Meeting the challenge: are missed Public relations opportunities costing us money?

– Have you identified your Public relations key performance indicators?

Media intelligence Critical Criteria:

Adapt Media intelligence visions and figure out ways to motivate other Media intelligence users.

– A compounding model resolution with available relevant data can often provide insight towards a solution methodology; which Public relations models, tools and techniques are necessary?

– Do the Public relations decisions we make today help people and the planet tomorrow?

– Is Public relations Required?

Culture jamming Critical Criteria:

Investigate Culture jamming goals and work towards be a leading Culture jamming expert.

– How important is Public relations to the user organizations mission?

– Who needs to know about Public relations ?

Youth activism Critical Criteria:

Have a session on Youth activism goals and look for lots of ideas.

– What may be the consequences for the performance of an organization if all stakeholders are not consulted regarding Public relations?

Nonprofit organizations Critical Criteria:

Value Nonprofit organizations adoptions and devote time assessing Nonprofit organizations and its risk.

– How do we Identify specific Public relations investment and emerging trends?

– Do we all define Public relations in the same way?

American Dream Critical Criteria:

Investigate American Dream risks and secure American Dream creativity.

– Do we aggressively reward and promote the people who have the biggest impact on creating excellent Public relations services/products?

– Will the Collapse of the American Dream Lead to a Decline in Ethical Business Behaviour?

– What are our Public relations Processes?

Public diplomacy Critical Criteria:

Learn from Public diplomacy planning and secure Public diplomacy creativity.

– What are our best practices for minimizing Public relations project risk, while demonstrating incremental value and quick wins throughout the Public relations project lifecycle?

– Is Public relations dependent on the successful delivery of a current project?

– What are the usability implications of Public relations actions?

Computer-mediated communication Critical Criteria:

Think carefully about Computer-mediated communication engagements and pay attention to the small things.

– How would one define Public relations leadership?

Social engineering Critical Criteria:

Analyze Social engineering issues and suggest using storytelling to create more compelling Social engineering projects.

– what is the best design framework for Public relations organization now that, in a post industrial-age if the top-down, command and control model is no longer relevant?

– Will our employees allow someone to tailgate into our facilities or will they give out their credentials to an attacker via social engineering methods?

– What is the source of the strategies for Public relations strengthening and reform?

Media scrum Critical Criteria:

Graph Media scrum adoptions and find the ideas you already have.

– What are our needs in relation to Public relations skills, labor, equipment, and markets?

– What tools and technologies are needed for a custom Public relations project?

Media studies Critical Criteria:

Contribute to Media studies decisions and pioneer acquisition of Media studies systems.

– Where do ideas that reach policy makers and planners as proposals for Public relations strengthening and reform actually originate?

– What business benefits will Public relations goals deliver if achieved?

Charm offensive Critical Criteria:

Illustrate Charm offensive management and research ways can we become the Charm offensive company that would put us out of business.

– How do we know that any Public relations analysis is complete and comprehensive?

– Does our organization need more Public relations education?

Mobile marketing Critical Criteria:

Experiment with Mobile marketing management and handle a jump-start course to Mobile marketing.

– Do we cover the five essential competencies-Communication, Collaboration,Innovation, Adaptability, and Leadership that improve an organizations ability to leverage the new Public relations in a volatile global economy?

– Why are Public relations skills important?

Political communication Critical Criteria:

Reorganize Political communication failures and forecast involvement of future Political communication projects in development.

– Who will be responsible for deciding whether Public relations goes ahead or not after the initial investigations?

Film censorship Critical Criteria:

Do a round table on Film censorship strategies and find out what it really means.

– What will be the consequences to the business (financial, reputation etc) if Public relations does not go ahead or fails to deliver the objectives?

– Are there any disadvantages to implementing Public relations? There might be some that are less obvious?

Noam Chomsky Critical Criteria:

Systematize Noam Chomsky planning and handle a jump-start course to Noam Chomsky.

– What vendors make products that address the Public relations needs?

– How do we go about Comparing Public relations approaches/solutions?

Press conferences Critical Criteria:

Have a session on Press conferences governance and shift your focus.

– How do you determine the key elements that affect Public relations workforce satisfaction? how are these elements determined for different workforce groups and segments?

– Can Management personnel recognize the monetary benefit of Public relations?

Bandwagon effect Critical Criteria:

Focus on Bandwagon effect adoptions and revise understanding of Bandwagon effect architectures.

General public Critical Criteria:

Confer over General public planning and explore and align the progress in General public.

– Is a public interest involved: e.g., would disclosure benefit the general public in light of content and context of the information?

– Disclosure of names/salaries by Court of Auditors in report to Parliament; necessary also to disclose to general public?

– How do we make it meaningful in connecting Public relations with what users do day-to-day?

– What new services of functionality will be implemented next with Public relations ?

Code word Critical Criteria:

Audit Code word projects and figure out ways to motivate other Code word users.

– How can we incorporate support to ensure safe and effective use of Public relations into the services that we provide?

– Who sets the Public relations standards?

Jürgen Habermas Critical Criteria:

Collaborate on Jürgen Habermas planning and give examples utilizing a core of simple Jürgen Habermas skills.

– Does Public relations create potential expectations in other areas that need to be recognized and considered?

Market research Critical Criteria:

Pilot Market research risks and look in other fields.

– Does the software allow users to bring in data from outside the company on-the-flylike demographics and market research to augment corporate data?

– How do we maintain Public relationss Integrity?

– Are we Assessing Public relations and Risk?

Social science Critical Criteria:

Revitalize Social science leadership and grade techniques for implementing Social science controls.

– What are your results for key measures or indicators of the accomplishment of your Public relations strategy and action plans, including building and strengthening core competencies?

Digital rhetoric Critical Criteria:

Deduce Digital rhetoric adoptions and perfect Digital rhetoric conflict management.

– What are the top 3 things at the forefront of our Public relations agendas for the next 3 years?

– Will Public relations deliverables need to be tested and, if so, by whom?

D. Lawrence Kincaid Critical Criteria:

Deduce D. Lawrence Kincaid failures and forecast involvement of future D. Lawrence Kincaid projects in development.

– What are the barriers to increased Public relations production?

– Is a Public relations Team Work effort in place?

Product demonstration Critical Criteria:

Face Product demonstration failures and assess what counts with Product demonstration that we are not counting.

– What about Public relations Analysis of results?

Guerrilla communication Critical Criteria:

Concentrate on Guerrilla communication adoptions and arbitrate Guerrilla communication techniques that enhance teamwork and productivity.

– What role does communication play in the success or failure of a Public relations project?

Crisis management Critical Criteria:

Think about Crisis management goals and customize techniques for implementing Crisis management controls.

– What tools do you use once you have decided on a Public relations strategy and more importantly how do you choose?

– Is there a Public relations Communication plan covering who needs to get what information when?

– Is the crisis management team comprised of members from Human Resources?

Sex in advertising Critical Criteria:

Discourse Sex in advertising leadership and suggest using storytelling to create more compelling Sex in advertising projects.

– Who will provide the final approval of Public relations deliverables?

– Are assumptions made in Public relations stated explicitly?

Cold calling Critical Criteria:

Have a meeting on Cold calling goals and get answers.

– How do we ensure that implementations of Public relations products are done in a way that ensures safety?

– Do several people in different organizational units assist with the Public relations process?

National Diet Library Critical Criteria:

Analyze National Diet Library projects and finalize specific methods for National Diet Library acceptance.

Media activism Critical Criteria:

Study Media activism adoptions and visualize why should people listen to you regarding Media activism.

– Among the Public relations product and service cost to be estimated, which is considered hardest to estimate?

Litigation public relations Critical Criteria:

Examine Litigation public relations issues and reinforce and communicate particularly sensitive Litigation public relations decisions.

– Does Public relations analysis show the relationships among important Public relations factors?

– What sources do you use to gather information for a Public relations study?

Corporate identity Critical Criteria:

Accommodate Corporate identity tactics and observe effective Corporate identity.

– How can you negotiate Public relations successfully with a stubborn boss, an irate client, or a deceitful coworker?

– How can skill-level changes improve Public relations?

– Are there Public relations Models?


This quick readiness checklist is a selected resource to help you move forward. Learn more about how to achieve comprehensive insights with the Public relations Self Assessment:


Author: Gerard Blokdijk

CEO at The Art of Service | theartofservice.com



Gerard is the CEO at The Art of Service. He has been providing information technology insights, talks, tools and products to organizations in a wide range of industries for over 25 years. Gerard is a widely recognized and respected information expert. Gerard founded The Art of Service consulting business in 2000. Gerard has authored numerous published books to date.

External links:

To address the criteria in this checklist, these selected resources are provided for sources of further research and information:

Public relations External links:

Jobs Board – Public Relations Institute of Australia

Public Relations Job Titles and Descriptions – The Balance

Most Popular “Public Relations” Titles – IMDb

Risk communication External links:

[PDF]Risk Communication Tool – ERPANET

Risk Communication | Gateway to Health Communication | C…

Risk Communication (Book, 2013) [WorldCat.org]

Sociology of culture External links:

[PDF]Sociology Of Culture – lhmart.store

The sociology of culture (Book, 1982) [WorldCat.org]

[PDF]Sociology Of Culture – dajiang.store

Nonverbal communication External links:

Types of Nonverbal Communication – Verywell

Nonverbal communication
Nonverbal communication between people is communication through sending and receiving wordless clues. It includes the use of visual cues such as body language (kinesics), distance (proxemics) and physical environments/appearance, of voice (paralanguage) and of touch (haptics).

MindSpate | Test for nonverbal communication | Mindspate

Models of communication External links:

Models of Communication Flashcards | Quizlet

Models of Communication Flashcards | Quizlet

Intercultural communication External links:

Intercultural Communication – AbeBooks

Amazon.com: Intercultural Communication in Japan: …

ICEdge | Intercultural Communication Edge

Alternative media External links:

Alternative Media | Bakersfield College

Glittering generality External links:

Glittering Generality 02 – YouTube

Heritage interpretation External links:

[PDF]Heritage Interpretation – zuoyue.store

Heritage Interpretation – paypay.store

Heritage interpretation (eBook, 1900) [WorldCat.org]

Media intelligence External links:

Method Media Intelligence

Infegy: Social Media Intelligence and Text Analysis Solutions

FIBEP World Media Intelligence Congress

Culture jamming External links:

Culture Jamming…What is it? | Jammin\’ Ladies

Culture Jamming Essay – 269 Words – StudyMode

culture jamming – Everything2.com

Youth activism External links:

Youth Activism Fellowship | Truth Initiative

Youth Activism Project – GuideStar Profile

Nonprofit organizations External links:

Nonprofit Organizations | Virginia Tax

Standards for Excellence of Nonprofit Organizations

American Dream External links:

American Dream Nutrition – Official Site

American Dream Machines – Classic Cars Dealer | Muscle …

Public diplomacy External links:

Home | USC Center on Public Diplomacy

Under Secretary for Public Diplomacy and Public Affairs

Israel Public Diplomacy Forum

Computer-mediated communication External links:

“Computer-mediated communication in graduate …

Social engineering External links:

The AntiSocial Engineer Limited | Social Engineering UK

Avoiding Social Engineering and Phishing Attacks

Social Engineering | Education Center | BB&T Bank

Media scrum External links:

The Media Scrum – YouTube

Watch: Alabama’s Hurts drops by media scrum to ask …

Media studies External links:

Home | Digital Humanities and Media Studies

Film and Media Studies Program | Georgetown University

The Department of Media Studies – MST – UNCG

Mobile marketing External links:

Mobile Marketing Made EZ – EZ Texting

1Q | Instant Mobile Marketing / Market Research

Web-based SMS Mobile Marketing and Text Messaging …

Political communication External links:

San Diego 2017 – Preconference: Political Communication …

Political Communication – Official Site

Political communication (eBook, 2014) [WorldCat.org]

Film censorship External links:

Words Worth 1,000 Pictures: Confronting Film Censorship.

Film censorship legal definition of Film censorship

Noam Chomsky External links:

Noam Chomsky – Official Site

Noam Chomsky – ‘Requiem For The American Dream’ …

According to Noam Chomsky, humans have the innate …

Bandwagon effect External links:

The Bandwagon Effect Is Real And It’s Hurting Our Society

Bandwagon Effect Definition and Examples – Verywell

General public External links:

StateJobsNY – General Public: Home

Fleet Wisconsin [General Public Home]

CDC | TB | Patient and General Public Materials

Code word External links:

AIRSOFT TTT – Code Word Banana – YouTube

SLFCU – Code Word Help

Daily Code Word | NextGear Capital

Jürgen Habermas External links:

Jürgen Habermas Interview – YouTube

Market research External links:

Market Overview & Stock Market Research | Scottrade

1Q | Instant Mobile Marketing / Market Research

Online Q+Q Market Research Technologies | FocusVision

Social science External links:

Irrational Game | A fun Social Science game by Dan Ariely

Environment & Community | Master of Art in Social Science

Social Science Research Council – Official Site

Digital rhetoric External links:

Digital Rhetoric – University of Michigan Press

ENGH 508: Digital Rhetoric – English

Digital Rhetoric Collaborative – University of Michigan Press

Product demonstration External links:

Request A Demo | Product Demonstration – Meditab

Contact Us for a Free Product Demonstration | Dataforma

MercuryGate Product Demonstration – MercuryGate International

Guerrilla communication External links:

Guerrilla Communication Tactics – Home | Facebook

Crisis management External links:

International Crisis Management Conference

AlertSense – Crisis Management and Collaboration Platform

Crisis Management Planning | Paradigm Solutions …

Sex in advertising External links:

Subliminal Messages, Mind Control, Sex in Advertising, …

Does sex in advertising actually work? – Brooks Bell

Cold calling External links:

Cold Calling Is Dead | Never Cold Call Again®

Tom Kaufmann Enterprises Inc. – Cold Calling | …

6 Tips to Make You Love (or at Least Tolerate) Cold Calling

National Diet Library External links:

Opening Hours & Library Holidays|National Diet Library

Online Gallery | National Diet Library

National Diet Library | library, Tokyo, Japan | Britannica.com

Media activism External links:

Take This Hammer: Art + Media Activism from the Bay Area

Media Activism & Independent Media News : Indybay

Litigation public relations External links:

Litigation Public Relations by Maura Dalton on Prezi

Corporate identity External links:

[PPT]Corporate Identity – Mark Tittley

[PDF]The role of corporate identity in university branding – …

Corporate identity. (Book, 1989) [WorldCat.org]

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